ABOUT
WHO ARE WE?
Roxo Agency is a unique resource. We’re a full-service advertising and public relations agency run by students, located in the Department of Strategic Communication in the Bob Schieffer College of Communication at Texas Christian University.
Roxo serves a wide range of clients, including businesses, nonprofit organizations, educational institutions, and municipalities. Since 2011, we’ve worked with more than 100 different organizations and won awards for our creative, impactful work. Roxo is all about “creativity for good.” From research to rollout, we produce meaningful work that helps our clients meet their objectives.
More than 400 talented students have been a part of Roxo. These “Roxstars” are selected on merit through a highly competitive application process. Roxstars use their skills to gain hands-on experience that goes far beyond the classroom. Our teams produce a wide range of professional work — from social media to public relations, to videography, communication strategy, websites, and creative design. Roxo is a well-equipped communication resource.
If you’re a student ready to grow or a potential client ready to build, let’s talk. We’re ready to get to work.
MEET THE AGENCY
EXECUTIVE TEAM
HENRY SMITH
President
SAM STEENSLAND
VP of Business and Development
KAYLENE HUYNH
VP of Creative and Culture
LILLY BUNDRANT
VP of Internal
PURPLE (INTERNAL) TEAM
MARGUAX LAWRENCE
HALLIE HARRIS
SOPHIA WANDOFF
Director of Social Media
Director of Public Relations
Copyeditor
PEYTEN WOODRUFF
MONICA GATICA
MASON MILLER
Digital Art Director
Director of Photography & Videography
Photgrapher/Videographer
CLIENT SERVING TEAMS
BLUE TEAM
Roxo’s Blue Team is excited to partner with DripDrop this semester to reach a new audience: college students. DripDrop creates electrolyte hydration products backed by science and has built its following among athletes. To connect with Gen Z, Blue Team is running a social media campaign of 10 posts each week, created primarily for Instagram and TikTok. Each post is designed to be relatable and culturally relevant to life on campus. Roxo’s Blue Team looks forward to helping DripDrop earn the trust of college students.
YELLOW TEAM
Roxo’s Yellow Team is honored to work alongside TCU’s Koehler Center for Teaching Excellence this semester to improve how it connects with faculty. The Koehler Center supports TCU professors with resources and programs that strengthen teaching across campus. To learn what faculty members need most, Yellow Team gathered insights through focus groups, interviews, and in-depth research. The team is now using those findings to redesign the center’s website and create a LinkedIn social media kit. With these tools, the Koehler Center will be better equipped to reach faculty members and support their work in the classroom.
GREEN TEAM
Roxo’s Green Team has the privilege of partnering with the TCU College of Education Laboratory Schools as they near their 60th anniversary. The Laboratory Schools are home to KinderFrogs and Starpoint. KinderFrogs is an early childhood program for children with Down syndrome and other developmental delays, and Starpoint serves children ages 6 to 12 with learning differences. This semester, Green Team is refreshing the schools’ brand with new mission statements, an updated visual identity, and a cohesive social media presence, along with a video that celebrates their history and mission. Together, this work will give KinderFrogs and Starpoint a clear and consistent identity that lasts well beyond December.
RED TEAM
Roxo’s Red Team is eager to partner with 6 Tattoo Supply this semester as the company launches its new Flow Series. The series is the newest addition to Magnolia, 6 Tattoo Supply’s line of cartridge needles designed for precise, detailed linework. Red Team’s goal is to build awareness and drive sales among professional tattoo artists and studio owners. To support the launch, the team is strengthening the company’s identity, refreshing its website content, developing social media campaigns, and identifying influencer partners. The result will be a stronger Magnolia brand with greater reach and credibility among the artists who use it.