WHO ARE WE?
Roxo Agency is a unique resource: a full-service public relations and advertising agency run by students. We’re located within the Bob Schieffer College of Communication at Texas Christian University.
Since 2011, Roxo has served more than 100 businesses and organizations, winning awards for our creative work and innovative strategies. Some of our work is done to benefit nonprofit and community organizations, such as The Jordan Elizabeth Harris Foundation, a nonprofit that focuses on depression research and suicide prevention. The culture and environment of Roxo are what sets it apart — we call it “creativity for good.”
More than 400 students have been part of Roxo – we call them “Roxstars.” They gain hands-on communication experience that goes far beyond the classroom. They produce amazing work to help our clients reach a wide variety of communication goals, from social media to PR; from photography/videography to marketing materials. We do it all – with a flair a freshness and an energy that’s uniquely Roxo.
Whether you’re a student interested in applying to Roxo, or a potential client interested in what we can do to serve you, we cordially invite you to contact us.
(And, in case you’re wondering, the word “roxo” means “purple” in Portuguese).
Meet The Team.
Jaidyn Andersen, President
Lindsey Sowitch, VP of Business Development
Ava Fossum, VP of Creative & Culture
Easton Davis, Purple Team Project Manager
Claire Franques, Purple Team Director of PR
Lauren Burdine, Purple Team Director of Social Media
Anna Parker, Purple Team Digital Art Director
Caroline Cunningham, Purple Team Copyeditor
Valeria Aguilar, Purple Team Photographer
Sasha Trieb, Pink Team Account Executive
Keeli Curtin, Pink Team Creative Director
Lauren Loeber, Pink Team Social Media Manager
Julia Straza, Pink Team Account Planner
Monica Nieto, Pink Team Public Relations Manager
Cameron Holway, Pink Team Copywriter
Anh Nguyen, Pink Team Graphic Designer
Caitlin Cunningham, Green Team Account Executive
Taylor Cave, Green Team Public Relations Manager
Lexi Miloradovitch, Green Team Copywriter
Leanna Contreras, Green Team Social Media Manager
Katie Nemuras, Green Team Graphic Designer
Bentley Moore, Green Team Creative Director
Bailey Junell, Green Team Account Planner
Ryan Ammann, Blue Team Account Executive
MJ Newman, Blue Team Social Media Manager
Lily Fouke, Blue Team Copywriter
Jenna Brown, Blue Team PR Manager
Grace Alger, Blue Team Creative Director
Hannah Osborne, Blue Team Account Planner
Anh Vu, Blue Team Graphic Designer
OUR HISTORY
Since 2011, Roxo has been a dynamic workplace at TCU, made up of polished agency professionals who take pride in producing impeccable client work. It was founded through a corporate partnership with BNSF and the BNSF Foundation and started with only 12 students. Today, Roxo has 31 student agency members who are continually growing their talents and serving their clients every day.
DEI INITIATIVE
Diversity, equity, and inclusion have been integral to the success and growth of Roxo since its inception in 2011. In 2022, Roxo wanted to do more and created a director of DEI position to join its executive team. The goal of the new role and its greater agency committee is to further Roxo’s promise of creativity for good, and creativity for all.
MENTAL HEALTH
In light of the past years, we know that mental health has been negatively impacted by many people, including young adults and students. That's why we are raising awareness on the importance of mental health and where to turn to when one needs help. To help us in our goals, we partnered with The Jordan Elizabeth Harris Foundation, a local non-profit that funds depression research, creates awareness through education, works to erase the stigma of mental health, and provides hope to those who are struggling in silence.