OUR AGENCY TEAMS
PURPLE TEAM
Purple Team works every semester to promote Roxo on campus through social media, community relations, and advertising. They are responsible for overseeing the entire agency’s internal branding and communication strategies to enhance brand awareness and foster the agency’s growth across the entire TCU community, not just in the Bob Schieffer College of Communication. This semester, Purple Team is working diligently to recruit marketing students from the Neeley School of Business to join the agency.
GREEN TEAM
Green Team’s client this semester is The City of Bedford, a suburb of Dallas and Fort Worth. The city is currently transitioning to a standardized trash cart collection service. Green Team will be helping the city explain this transition and educate residents about the benefits of the change. Their goal is to communicate to Bedford residents that the transition will enhance the overall appearance of the town and will be a sensible, cost-efficient, and simple innovation. They also have been tasked to educate residents on good recycling habits through social media posts.
PINK TEAM
Pink Team’s client this semester is Righteous Foods, a local Fort Worth restaurant. Pink Team is focusing on bringing more business to the restaurant during dinner and Happy Hour. Righteous Foods also wants to build a stronger relationship with TCU students. The team is going to create a weekly email campaign and build the restaurant’s social media presence. They plan to do this by creating fun deals and tailoring social media to appeal to their target demographic of college students.
BLUE TEAM
Blue Team has two clients, Once Upon a Room and TCU College of Science and Engineering. Once Upon a Room is a non-profit organization that decorates hospital rooms of chronically ill children to bring joy and comfort to an often scary hospital environment. Blue Team will be helping the organization raise awareness through a website revamp, press release, and social media content creation. The TCU College of Science and Engineering has 11 departments and 39 programs. Blue Team’s communication efforts are aimed at unifying the different departments and forging a sense of community. The team will do this through social media strategies, consistent branding, and promotional videos.